Description
OOTR – Tūrangawaewae – Designed by Melie Kerr | Unisex Mental Health Awareness Apparel
The Tūrangawaewae hoodie collection represents your standing place. In Māori, culture Tūrangawaewae translates to ‘a place to stand’. This is a place where we hope you feel at home and where a foundation can be built. Where you feel safe, where you feel loved, where you feel like you belong. It is a place where you feel empowered and connected. These are all such important factors in helping your mental health. I hope you love these hoodies and represent these powerful messages to the rest of the world.
Thank you to Michaela @notcommon for helping with the design and creativity behind this work. Thank you to Phila Lagaluga at 619.nz for the design of the marae, that for many Māori is their Tūrangawaewae.
As always, thank you for the love and support.
Pre-orders to be in by the 27th March and are available for NZ and Australia. For any queries/orders outside of NZ and Australia, please email orders@outoftherough.co.nz.
Can’t wait to see these hoodies out.
**Price includes delivery within NZ
Embrace comfort, style, and a powerful message with the Out of the Rough hoodie collection, designed by Melie Kerr. More than just a hoodie, this collection represents resilience and the importance of normalising conversations around mental health, inspired by Melie’s Treading Water video series.
Why You’ll Love This Hoodie
✔ Premium Comfort & Style – Featuring a relaxed fit, this hoodie is perfect for everyday wear, whether you’re at home, on the go, or making a statement.
✔ High-Quality Materials – Made with soft, durable fabric for ultimate coziness and long-lasting wear.
✔ Unique, Meaningful Design – Available in light and dark colourways, each hoodie carries a subtle yet bold message of belonging and strength.
✔ Inclusive Sizing – Available in XS to 3XL, ensuring a perfect fit for everyone.
Wear With Purpose
A portion of the proceeds from every purchase supports mental health awareness initiatives, helping create resources and conversations that truly make a difference.
Join the Movement
Wearing an Out of the Rough hoodie is more than a fashion choice—it’s a commitment to breaking mental health stigmas and fostering a supportive community.
💙 Get yours today and wear your strength with pride! 💙
